About B3Mag

B3Mag is the news site I always wanted to find. I couldn't. So I decided to build it myself.

Here's the story:

I've been in B2B service for more than a decade, have founded and grown three successful businesses.

Part of why I love working in B2B service is to learn about all the fantastic businesses out there. How they operate. How they succeed. How their founders, owners and CEOs make them thrive.

But there's no good place to get in-depth insights about that.

LinkedIn? The occasional honest account of an agency owner, yes, but buried under Lead Magnets and Humble Brags.

AdWeek and the likes? Too focused on the the shiny new object in service. What juicy clients someone has signed and what awards they got for their creatives. But insights on the agency itself?

Real insights from real businesses, written by real people

B3Mag brings you stories from B2B service businesses around the world.

No pitches. No hidden agenda. Written by real people.

How We instead of How to.

We portrait pivotal decisions B2B service business leaders made, and how they played out. Think:

  • Strategy, Offer and Service Design
  • Operations, AI and Tech
  • Leadership and People
  • Profitability and Finances
  • Acquisitions and Exits

It's the stuff I love to read about. Maybe you do to.

Benjamin

An image of Benjamin, founder of B3Mag